Content CreatorUGC SpecialistBrand Partner

Wade Critides

Husband. Father. High Performer.

I create authentic content that moves real people — rooted in family leadership, elite fitness, and intentional living. Brands partner with me because my audience doesn't just scroll past. They stop, engage, and buy what I recommend — because they trust how I live.

Authentic content that moves real people. My audience trusts how I live — and that trust converts for your brand.

Partner With Me See My Work
Now Booking Q2 2026 Partnerships
@wellnesswithwade
Explore
95K+
Followers
4.2%
Engagement Rate
500K+
Monthly Reach
28–44
Core Audience
Why Brands Choose Wade

Real Trust. Real Results.

In a world of sponsored posts that feel forced, my audience engages because they trust me. That trust translates directly into results for your brand.

🎯
Authentic Reach
95K+ followers who don't just watch — they trust, engage, and take action on every recommendation.
95K+
👨‍👧‍👦
Premium Audience
Men 28-44, married, entrepreneurial, health-conscious. High intent, high purchasing power.
62%
🔁
Proven Results
Brands come back because the content converts. Authentic integration outperforms scripted ads every time.
3X+
WC
Wade Critides
The Person Behind The Content

Strength starts at home.
Everything else follows.

I'm a husband and father first. Everything I build — fitness, business, content, leadership — flows from that foundation.

My audience followed me because I show real life: training at 5AM, building businesses while raising kids, choosing discipline without sacrificing presence. I went from a finance career to entrepreneurship, built a wellness business with Arbonne, and now create content that blends elite fitness, fatherhood, and intentional living.

I partner long-term with brands aligned with wellness, performance, and family because I only promote what I actually use and believe in. My audience knows the difference — and so do your conversion metrics.

Family LeadershipElite FitnessWellness & NutritionEntrepreneurshipModern Masculinity
“

Your audience doesn't buy from brands. They buy from people they trust.

— The principle behind every partnership I take on

What I Create

Content That Connects

Every piece of content I create lives at the intersection of real life and real value. These are the pillars that drive my audience's trust — and your brand's opportunity.

🏠
Family Leadership
Present fatherhood, marriage growth, and building a legacy. Real moments that resonate with dads who want to be better.
FatherhoodMarriageLegacyHome Life
🏋️
Fitness & Performance
HYROX training, CrossFit, running splits, and recovery protocols. Performance as identity, not just aesthetics.
HYROXCrossFitRecoveryLongevity
🥗
Wellness & Nutrition
Metabolic health, protein strategies, gut health, and sustainable daily habits. Progress over perfection.
NutritionGut HealthSupplementsHabits
📈
Business & Wealth
Entrepreneurship, personal branding, investing, and building multiple income streams alongside family.
EntrepreneurshipInvestingArbonneSystems
💪
Modern Masculinity
Discipline without rigidity. Emotional strength. Physical vitality. Leading at home before leading anywhere else.
DisciplineStrengthPresenceMindset
📸
Lifestyle & Recovery
Daily routines, cold plunge sessions, sauna protocols, Boulder hikes, and backyard workouts with the kids.
RoutinesCold PlungeSaunaOutdoor
Audience Insights

Who You're Reaching

My audience is primarily men 28–44 who are married, have kids, and are building something meaningful. They care about fitness, financial growth, and being present at home. They buy what I recommend because they trust how I live.

Age Distribution
25–34
38%
35–44
32%
18–24
15%
45–54
12%
55+
3%
Gender Split
Male
62%
Female
38%
Top Locations
United States
78%
Canada
8%
United Kingdom
5%
Australia
4%
Other
5%
Audience Interests & Affinities
Health & FitnessEntrepreneurshipFamily & ParentingNutrition & SupplementsPersonal DevelopmentOutdoor & LifestyleInvesting & FinanceRecovery & Longevity
Portfolio

Content In Action

From hook-driven UGC to organic lifestyle integrations — here's a sample of the content I create for brands. Every piece is authentic, performance-minded, and built to convert.

UGC
Wellness Product Feature
Supplement Brand
Reel
Training Equipment Review
Fitness Equipment
UGC
Recovery Routine Integration
Recovery Tech
Story
Family Lifestyle Content
Family & Home
UGC
Nutrition Brand Unboxing
Nutrition Brand
Reel
Morning Routine Feature
Lifestyle & Wellness
WellnessFitness EquipmentRecovery & LongevityNutrition & SupplementsLifestyle & HomeFatherhood & FamilyOutdoor & AdventureAthleisure & ApparelFinancial ServicesPerformance Tech
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Partner Feedback

What Brand Partners Say

The best partnerships are built on trust, communication, and results. Here's what brands experience when they work with me.

★★★★★

“Working with Wade was effortless. The content felt genuinely native to his audience, and we saw a 3x return on engagement compared to traditional influencer placements.”

Marketing Director
Wellness Brand Partner
★★★★★

“Wade's audience trust is the real deal. Our product launch through his platform exceeded every KPI we set. He's become our go-to creator in the wellness and fatherhood space.”

Brand Manager
Fitness & Recovery Company
★★★★★

“What sets Wade apart is the authenticity. His content doesn't feel like an ad — it feels like a trusted friend sharing something he genuinely uses. That's rare and incredibly valuable.”

VP of Partnerships
Nutrition & Supplement Brand

Testimonials represent real partner experiences. Names withheld for confidentiality.

@wellnesswithwade
Follow for daily content on fitness, family leadership, and building with intention
Services

Ways To Work Together

Flexible partnership structures built around your goals. Every collaboration starts with alignment — I only work with brands I genuinely believe in.

01
UGC Content Creation
Custom short-form video crafted for your brand's ad campaigns or organic channels. Hook-driven storytelling that feels native and converts.
1 / 3 / 5 video bundles
Hook + story structure
Full usage rights available
Fast turnaround options
02
Organic Social Integration
Authentic in-feed content featuring your brand, naturally woven into my daily routines — reaching 95K+ engaged followers who trust my recommendations.
Instagram Reels & Stories
Authentic lifestyle integration
Story sequences with CTA
Giveaway collaborations
03
Brand Ambassadorship
Long-term partnerships for brands that align deeply with my values and audience. Ongoing content, consistent presence, genuine advocacy.
Multi-month commitments
Consistent brand presence
Deeper audience trust
Exclusive category alignment
04
Campaign Collaboration
Full-scale campaign support — from concept to multi-format delivery. Strategy-driven content designed to hit your KPIs and move the needle.
Concept development
Multi-format content
Cross-platform delivery
Performance insights
Start a Conversation
The Process

Simple. Authentic. Effective.

Working with me is straightforward. I keep things professional, responsive, and focused on delivering content that performs.

1
Discovery
Share your brand, goals, and vision. I'll review fit and respond within 48 hours.
2
Alignment
We align on messaging, deliverables, and timeline for authentic audience resonance.
3
Creation
Content rooted in real life. No scripts — genuine storytelling that moves people to action.
4
Delivery
Assets delivered on time, formatted for your platforms, ready to perform and convert.

Let's Create Something
Authentic Together

Whether you're exploring a one-time UGC project or a long-term brand ambassadorship, I'd love to hear about your vision. Share your goals, timeline, and budget range — I respond to every inquiry within 48 hours.

Brand Partnerships
collabs@wellnesswithwade.com
Response Time
Within 48 hours

I respond to every inquiry. No spam — ever.

Partner With Me